Advertising as a trustbuster in online peer-to-peer healthcare

نویسندگان

  • Pam Briggs
  • Elizabeth Sillence
  • Claire Hardy
چکیده

Websites offering peer-based healthcare potentially offer valuable new sources of health information and advice, but how do we decide which peer-to-peer sites to trust? We explore those sites offering different forms of peer-based patient experience (PEx) via an online questionnaire. The questionnaire revealed a paradox: patients like PEx and are drawn to sites containing PEx, but are then less likely to trust the information and advice they find there. Subsequent analysis suggests that this paradox may be related to the prevalence of advertising as a funding-model for online patient communities.

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تاریخ انتشار 2013